19/12/2013

UK Google Search Trends Zeitgeist 2013: twerk, rest and play

So, you all thought Britizens were dowdy, pasty-faced stuffed shirts who drank tea and loved Lizzy, did you? Well, you're wrong. Erm, sort of.

Yesterday's article in HITC (UK) has published what we Brits have been searching for online all year.

The die-hards are there, like the Grand National. Universal Jobmatch makes #8 on the list - that says more about our country's status than it should. And, predictably, the Royal Birth extended the 2012 Year of the Brit another 12 months.


There are some surprising entries, though. Twerking, Zumba and YOLO have all featured highly in our fascination with (and lame attempts at) keeping up with the world south of Southampton, west of Weston and east of East Ham.

Does anyone down south really care about what happens north of Watford? You wouldn't think it, but for us in the Midlands and above, north of Northampton, too.

We do seem to have a fascination with death, according to a similar article in The Guardian. Thatcher, Cory Montieth, Paul Walker and Nelson Mandela all made the top ten general searches at positions 9, 4, 1 and 6 respectively.

Top ten Google "What is?" searches 2013


With lists like this one, it's amazing to find out what people don't know as much as what interests them that's gobsmacking. The fourth most searched "What is?" Question in the UK in 2013 was: "What is a prime number?".

Spooning and Zumba also make the list. Where do these people live? Under rocks and stones without access to the media or WiFi? C'mon, people. Stop twerking me off!
  1. Twerking;
  2. My IP;
  3. YOLO;
  4. A prime number (you're kidding me, right?)
  5. Illuminati;
  6. My car worth;
  7. Spooning (come here let me show you! Women only need apply);
  8. Global warming;
  9. Zumba;
  10. The meaning of life.